You’re going to find this task very easy, when you’re finished you will have a powerful video script that virtually guarantees that any potential customer will carry out your command at will.

Now maybe that all sounds a bit hypey and you’re probably right, but look at the competition. I see video after video that I barely watch through to the end, let alone moves me to carry out any action afterwards.

This formula will force your videos to command attention to be relevant to your target audience. So here goes…

The acronym HIPPS-NOA stands for:

H – Headline

This stage is critical. If you can’t grab their attention, then they’ll never watch the video.

Focus on your target market. Think of their worst point of paint, their most pressing problem that you’re going to solve in the video.

Then think of their worst fear about solving the problem.

The headline formula would go something like this:

Target Market + Problem Solution Outcome – Their Worst Fear

So let’s demonstrate this for a mortgage broker who’s trying to create a video sales letter for attracting business owners who want a mortgage.

How Recession Hit Business Owners are Securing Mortgages For Their Dream Homes Without Having To Declare Their Earnings For The Last Year!

Do you notice their worst fear. Many business owners have struggled through the recession and their earnings are only a patch on their previous highs.

In fact, they find it embarrassing declaring their earnings after they’ve struggled through the recession to keep their businesses going!

OK, you’ve got their attention, now they watch the video.

I – Introduction

Now introduce the video and demonstrate how you’re competent to help them out.

For example

In this video you’ll discover how to secure a mortgage even if your earnings have suffered over recent years. I’m Tim Harrison the Mortgage Man and I’ve helped thousands of small business owners get incredible mortgage deals.

P – Promise

Now you’re going to talk about the reason why they’re here. In this case, it’s the home that they are trying to secure.

It’s the promise that has held their attention so far.

If you get this right, their mouth should be watering and they’ll have tingling down their spine.

P – Problem

Okay, show them the catch – describe their problem better than they understand it themselves. For instance, this is not the best time to get a mortgage, they’re earnings have been on life-support for the last year.

Picture yourself sitting in the Mortgage Office filling out the form with the Mortgage Supplier. Then they get to the make or break question:

What are your current earnings?

Your palms are sweating and your confidence drops down to your gut. There’s no way you’re going to get the necessary Mortgage for the home that you’ve got your sights on.

S – Solution

Now you’re going to solve their immediate problem. This is massive, this is where you’re going to build credibility.

The solution should be completely plausible and yet should invoke a head-slapping A-HA moment because it’s not obvious. They hadn’t thought about that!

For the business owner/mortgage seeker it could be showing them how to count their share holding assets in the business as potential earnings. Or whatever, after all, you are the expert in these matters, they’re your ideal customer after all.

They’re now happy, excited and can’t wait to share the idea with their spouse.

N – Need

Now you’re going to build the need for your service. You’re going to remind them that they could carry out your solution by themselves but they will have to address the following issues. For the mortgage seeker this could be:

• Need to know the most appropriate mortgage companies
• On no account must you make these mistakes
• And so on..

It’s all a bit critical with a lot of form filling.

O – Offer

Now you make them a “No-Brainer” Offer where you’ll make the whole process a snap.

Describe everything that they’ll get, any guarantees, prices etc.

A – Action

This is where you tell them what they’ve got to do.

For example

Simply, enter your contact details in the form below to arrange a mortgage consultation in the next week

You might also add some scarcity to invoke immediate action. However, make sure that the scarcity is genuine.

There you have it. My simple Video Script Formula – HIPPS-NOA.

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