Have you seen the horror film called “The Ring”?

It’s terrifying, in the film there’s this old fashioned VHS video tape that’s discovered at a  guest house by some teenagers who start watching it.

Essentially the video is cursed and after watching the tape, the viewer receives a phone call which announces that the viewer will die in seven days.

Now I don’t want to spook you, but it’s an interesting concept – you watch a short film and it’s so powerful that you die.

Well we don’t want to kill our audience, but we would like them to watch a short video in which they become compelled to buy your offer – “The Killer Video Sales Letter”.

Hmmgh… Interesting – is that possible?

Imagine if your business had such a video! You can now be in multiple places at once while selling your wares. Just send the sales video to any potential customer and they feel compelled to buy!

You could build a business around such a video sales letter. Sales is no longer an issue, instead, your main task becomes video distribution, the more videos you get out there, the more sales you make – pure marketing nirvana!

Well, thanks to YouTube, getting your video out to potential customers is quite easy. Furthermore, you can embed your YouTube video into your website and put buy buttons underneath it or an opt-in form for building a list.

You’ve seen them all over the web. They tend to be very simple pages with a headline, a video and the “Call To Action” mechanism underneath the video. Very simple to set up and very effective. That’s the Killer Video Sales Letter.

So what videos are the most compelling for potential customers?

Well before we come onto that, it’s important to focus on your target audience. Who makes the best targets? Well clearly, it’s your ideal customer. You know how to readily solve problems for ideal customers.

Your business is already configured to do this. You solve these types of problems while standing on your head. That’s why you make money from them.

So start by thinking about your ideal customers – go on write it down and make a list. Now, pick the most pressing problem that they all face. Be very specific. As human beings, we are highly motivated to remove pain.

You can’t sell anything, until you remove the immediate point of pain.

So that’s what your video is going to be about – the removal of their most pressing point of pain.

Now you may be wondering how are you going to get the viewer to take action if you’ve already solved their problem? Well viewers very rarely have a single problem, really the problem is part of a sequence of problems as they undertake their journey towards their goals.

Solving the immediate problem engenders trust, it sets you up to be their trusted adviser. So you solve the first problem for free and then you get them to take action prior to solving their next problem.

The key steps in this video marketing process are:

1. Pick you target prospects (based on your understanding of ideal customers)
2. Pick the most pressing specific problem that they currently face
3. Create a video that solves this problem
4. Put the video on a Video Sales Letter web page that offers to solve their next problem in return for taking action (eg. buying, opting in, social media sharing or whatever)
5. Promote and distribute the Video Sales Letter page to target prospects
6. Watch the money come in!

The most critical step is step 3. In particular, creating the “Killer Sales Script” for your video. The script is what’s going to move them sufficiently to take action. Everything else is secondary to the script. No amount of video production can compensate for a bad script.

Put your email address into the form below to discover my HIPPS-NOA formula for creating the Killer Video Sales Scripts.